Noon Dubai

Noon represents the Middle East’s most transformative e-commerce revolution, a homegrown digital platform founded on the vision of creating a world-class, Arabic-first shopping experience rivaling global e-commerce giants. Headquartered in Dubai with an operational base in Riyadh, Noon Dubai has emerged as the region’s fastest-growing digital ecosystem, serving 50+ million users across the UAE, Saudi Arabia, and Egypt with millions of authentic products, innovative services, and market-leading logistics.

Founded in 2016 and launched in 2017 by visionary entrepreneur Mohamed Alabbar (creator of Burj Khalifa and Dubai Mall), Noon combines the ambition of Alabbar’s iconic real estate projects with cutting-edge technology to revolutionize how Middle Eastern consumers shop online. With 3000+ employees, 252,000 sqm fulfillment centers, and an annual revenue of $200-500 million USD, Noon has established itself as the undisputed e-commerce leader for the region.

Corporate Information

Headquarters & Locations

Regional Headquarters – Dubai, UAE
Address: Dubai, United Arab Emirates
Primary Market Focus: UAE, Saudi Arabia, Egypt

Operational Base – Riyadh, Saudi Arabia
Address: Riyadh, Kingdom of Saudi Arabia
Function: Main operational and strategic hub

Expanded Reach: Now delivering to Qatar and expanding across Middle East and North Africa

Company Profile

Founded: 2016 (Announced); 2017 (Launched)
Founder & Vision: Mohamed Alabbar (Emaar Properties Creator)
Employees: 3,000+ professionals globally
Funding: $1 billion+ backing from Saudi Arabia’s Public Investment Fund (PIF) and UAE investors
Structure: Privately held company backed by major investors
Users: 50+ million active users across region
Market Presence: UAE, Saudi Arabia, Egypt, Qatar
Website: www.noon.com

Leadership & Vision

Mohamed Alabbar – Founder
Visionary entrepreneur and chairman of Emaar Properties, creator of iconic Dubai landmarks including Burj Khalifa and Dubai Mall. Alabbar envisioned Noon as a regional e-commerce leader offering trusted, high-quality shopping experiences with Arabic-first functionality and exceptional customer service standards.

Mission: To become the leading e-commerce platform in the Middle East, offering authentic products, competitive pricing, efficient logistics, and world-class customer experience tailored specifically for regional consumers.

The Noon Ecosystem

noon.com – Core E-Commerce Platform

The Foundation
Noon.com serves as the comprehensive online shopping marketplace at the heart of the Noon ecosystem, offering the largest product selection in the region with authentic goods, competitive pricing, and rapid delivery.

Product Categories (20+ Million Products):

Electronics & Technology

• Mobile phones (Apple, Samsung, Xiaomi, Oppo, Vivo, Realme, OnePlus)

• Laptops and computers (Dell, HP, Lenovo, Apple)

• Tablets and wearables (smartwatches, fitness trackers)

• Headphones (in-ear, wireless, noise-cancelling)

• Cameras, audiovisual equipment, gaming consoles

• Accessories and tech essentials

Fashion & Lifestyle

• Clothing for men, women, and children

• Shoes and footwear (casual, formal, sports)

• Handbags and accessories

• Watches and jewelry

• Sports and outdoor apparel

• Modest wear and traditional clothing

Beauty & Personal Care

• Skincare and cosmetics

• Hair care products

• Perfumes and fragrances (Calvin Klein, Roberto Cavalli, luxury brands)

• Bath and body products

• Health and wellness items

• Premium beauty brands and salon products

Home & Kitchen

• Home appliances and electronics

• Furniture and décor

• Kitchen and dining equipment

• Bedding and linens

• Cookware and utensils

• Smart home devices

Kids & Baby

• Children’s clothing and shoes

• Baby products and nursery items

• Toys and games

• Educational materials

• Baby care products

• Safety and wellness items

Books & Stationery

• Physical and digital books

• Stationery and school supplies

• Office equipment

• Notebooks and journals

• Art and craft supplies

Sports & Outdoor

• Sporting equipment and apparel

• Fitness gear and accessories

• Outdoor equipment

• Gaming equipment and accessories

• Adventure and recreation gear

Groceries & Essentials

• Fresh produce and fruits

• Pantry staples and cooking essentials

• Household cleaning products

• Personal hygiene items

• Imported and local brand groceries

• Specialty food items

noon Grocery – On-Demand Food & Essentials

Quick-Commerce Innovation

noon Grocery revolutionizes grocery shopping with ultra-fast delivery services:

Features:

• Fresh fruits, vegetables, and produce delivered daily

• Pantry essentials and cooking ingredients

• Household cleaning and laundry products

• Personal hygiene and wellness items

• Specialty foods and imported brands

• Same-day and fast delivery options

noon Minutes – Ultra-Fast Grocery

• Same-hour delivery of grocery essentials

• One-click ordering of frequent purchases

• Real-time tracking and notifications

• Competitive pricing on bulk purchases

• Integration with noon app for seamless experience

noon Food – Restaurant & Delivery Platform

Restaurant-First Approach

noon Food revolutionizes food delivery with a platform designed specifically for restaurants and food businesses:

For Restaurants:

• Fair commission structure (among most competitive in region)

• Sustainable business model supporting long-term operations

• Operational flexibility for restaurant owners

• Marketing support and visibility

• Payment processing and settlements

• Delivery logistics network

For Customers:

• Thousands of restaurants and cuisines available

• Real-time order tracking

• Secure payment processing

• Quality assurance and food safety standards

• Special offers and exclusive deals

• Loyalty rewards program

Noon Minutes Food – Quick Meal Delivery

• Fast-casual and ready-to-eat options

• 15-30 minute delivery guarantee

• Affordable pricing

• Popular fast food and specialty dishes

noon Pay – Digital Payment Platform

Secure Financial Services

noon Pay provides secure, efficient digital payment infrastructure:

Features:

• Send money to people instantly

• Pay for purchases directly

• Access exclusive rewards program

• Secure gateway for online transactions

• Multiple payment method integration

• Transaction history and management

• Bill payment capabilities

Payment Options:

• Credit and debit cards (all major banks)

• Buy Now, Pay Later (Tabby – up to 6 payments, Tamara – up to 4 payments)

• No-Cost EMI options

• Cash on Delivery

• Mobile payments

• Bank transfers

Security:

• Enterprise-grade encryption

• Fraud detection systems

• PCI-DSS compliance

• Secure server infrastructure

• Regular security audits

Namshi – Fashion & Lifestyle Excellence

Premium Fashion Platform

Acquired in 2023 to strengthen noon’s fashion presence, Namshi operates as a separate premium brand within the Noon ecosystem:

Specialization:

• Curated fashion and lifestyle products

• Designer and high-end brands

• Trendy clothing and accessories

• Premium customer service

• Fashion expertise and curation

• Regional fashion authority

Regional Coverage: UAE and Saudi Arabia with expanding reach

SIVVI – Regional Fashion Destination

Fastest Fashion Delivery

SIVVI brings next-generation fashion e-commerce to the Middle East:

Positioning:

• The region’s fastest fashion destination

• Market-leading product offering

• Rapid delivery across UAE and Saudi Arabia

• Trendy, up-to-date collections

• Fashion-forward curation

• Weekly new arrivals

noon NowNow – Hyper-Local On-Demand

Minutes-Level Delivery Service

noon NowNow revolutionizes hyper-local shopping with neighborhood-based delivery:

Service Model:

• Connect customers with local stores and services

• Order-to-doorstep delivery within minutes

• Access to neighborhood shops and services

• Real-time tracking

• Convenience at unprecedented speed

Use Cases:

• Emergency household items

• Personal care products

• Pharmacy items (where available)

• Local specialty products

• Neighborhood shopping goods

Competitive Advantages

Regional Focus

Unlike global e-commerce platforms adapted for Middle East, Noon was built for the region:

✓ Arabic-First Interface – Native Arabic user experience
✓ Local Market Understanding – Regional consumer behavior expertise
✓ Cultural Relevance – Respect for local customs and preferences
✓ Regional Payment Methods – All local payment preferences supported
✓ Fast Regional Delivery – Logistics optimized for region

Homegrown Trust

Founded by Mohamed Alabbar (Emaar Properties creator), Noon carries prestige and trust of iconic regional brands:

✓ Founder’s Reputation – Burj Khalifa, Dubai Mall success
✓ Regional Leadership – Led by people who understand market
✓ Investment Backing – Saudi Arabia’s PIF and UAE investors
✓ Long-Term Vision – Building sustainable regional ecosystem
✓ Quality Standards – Emaar-level excellence expectation

Ecosystem Depth

Noon’s integrated ecosystem (marketplace, grocery, food, payments, fashion) creates unmatched value:

✓ One-Stop Shopping – Everything from goods to services
✓ Seamless Payments – noon Pay integration
✓ Multiple Delivery Options – Same-hour to multi-day
✓ Cross-Platform Benefits – Rewards across ecosystem
✓ Convenience – Shop, eat, pay all in one app

Technology Innovation

Continuous innovation keeps Noon competitive:

✓ AI Personalization – Smart recommendations
✓ Hyper-Local Service – noon NowNow minutes delivery
✓ Advanced Search – Find anything instantly
✓ Secure Payments – Multiple payment security layers
✓ Future-Ready – Blockchain, AR, emerging tech readiness

Conclusion

Noon represents not just an e-commerce platform, but a complete digital transformation of retail in the Middle East. Built on the vision of Mohamed Alabbar and backed by Saudi Arabia’s PIF and UAE investors, Noon has grown from an ambitious startup to the region’s undisputed e-commerce leader in less than a decade.

With 50+ million users, 3000+ employees, $200-500 million annual revenue, and an integrated ecosystem spanning marketplace, grocery, food delivery, and digital payments, Noon continues to revolutionize how Middle Eastern consumers shop, eat, and pay online.

The region’s leading e-commerce ecosystem. Noon Everything You Need in One Place.